Founder and Owner: Mrs. Le Thi Tham
In 1997, we started out as a small shop at No. 2 Nha Chung Street, Hanoi selling souvenirs, local arts & crafts, primarily traditional embroidered items
In 2000, we moved to No. 21 Van Mieu Street, Hanoi, under a new name, VNMELODY. VNMELODY was born based on a business model that continually innovates and introduces new concepts. After two months experimenting, our production facility officially entered operations with ten garment workers, one engineer and three production floor assistants.
After two years operating at close to full capacity, we won our clients’ trust who valued our production quality and capabilities. VNMELODY proudly served many international markets including the U.K., Australia, Canada, Spain, Malaysia, Japan, France, Thailand, Singapore, and Laos. This transition proved to be a pivotal moment for VNMELODY.
Between 2003 and 2008 – VNMELODY successfully achieved various ambitious goals and navigated our path to success. We subsequently moved to No. 113 Dong Cac to focus on the domestic wholesale segment (Hanoi & Saigon) and foreign markets. At the same time, we effectively perfected our manufacturing expertise and strengthening relationships with our business partners
- Major export markets: the UK, Australia, Canada, Spain, Malaysia, Japan, France, Thailand, Singapore, and Laos
- Major domestic wholesale markets: Hanoi, Saigon and Danang.
During our first five years of operations , VNMELODY did not establish our own brand and mostly operated as a contractor making products under out clients’ logos. Our export activities were outsourced to Vinatrans Logistics at No. 2 Bich Cau Street, Giang Vo , Dong Da District, Ha Noi
One of the most crucial accomplishments during this time period for VNMELODY was building and retaining teams consisting of highly skilled workers (both garment and embroidery). Our teams spanned across three lower-income villages and created jobs for local women during and after harvesting seasons when labors are abundant. This helped local farming families earn extra income and improved their life quality.
By 2009 , VNMELODY moved from No. 113 Đông Các to No. 234 Le Trong Tan to expand our production capacity. At around the same time, VNMELODY was reorganized into a One Member Company Limited to meet customers’ demand and formalize all business activities under this legal entity. Post-reorganization, VNMELODY channeled resources into a larger production facility co-managed with partners from six different regions. The majority, 70% , of the investment was funded by VNMELODY (mostly design, raw materials and other input). The remaining 30% came from our three partners (mostly labor)
In November, 2018, we changed our legal name to Truc Lam Hand Made Co.,Ltd. (commercial name: Truc Lam Handmade Co.,Ltd) headquartered at No 29 Lane 2 Giang Vo, Cat Linh, Dong Da Dist., Ha Noi.
The new facility was 700 square meters of total floor space for office, storage, raw materials, design and concept production. The move helped us stay relevant as our market evolved and built our own brand into a valuable asset.
Showroom 1 at No 43 Lane 2 Giang Vo, Cat Linh, Dong Da - Ha Noi - has 1000 sq. m of total four floors : Embroidered, Brocade, Leather , Sedge , Silk Fashion, Accessories, Fine Art Embroidery, Bamboo Products, Home Decoration ….
Showroom 2 is inside the VietNam Museum of Ethnology ( Nguyen Van Huyen Road, Cau Giay District, Ha Noi )
We have been acknowledged by Vietnam Standards and Quality Institute – via National Barcode Organization Registration.
– GLN: 8932800000190
– GCP-8: 89352916
In October of 2020, after careful preparations of human resources and mental power, Truc Lam Handmade has officially opened the 3rd showroom in Hanoi, located inside the Vietnam Museum of Ethnology, Nguyen Van Huyen Street, Cau Giay District, Hanoi. The up-scaling of the company has contributed to bringing Vietnamese handicraft products to more visitors, showing them the beauty of "Made in Vietnam" products, which are genuinely rustic, sophisticated, and unique.
Since the 3rd quarter of 2020, Truc Lam Company has developed and expanded our business into the field of F&B. On February 15th, 2021, Truc Lam Restaurant & Coffee, located at the Vietnam Museum of Ethnology, officially opened. This event was a significant milestone in the growth journey and brand development of Truc Lam. The unique cultural space with a total area of more than 600m2, accommodating up to 300 customers, is a promising and ideal destination for domestic and foreign tourists when coming to Hanoi.
Thus far, Truc Lam Company has established our brand name through the quality of our products. This is a great motivation for us to continue to expand and develop sustainably.
"At Truc Lam, we strive to always be fresh with new ways of doing business, creative designs, and high quality products. We hope to continue to grow with our local communities and contribute to better living standards for the indigenous population and strengthen regional economies. More importantly, we aspire to do our part in preserving and promoting Vietnam’s diverse culture and rich traditions."
- Truc Lam -
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