TRUC LAM HANDMADE AT VIETNAM INTERNATIONAL TRAVEL MART (VITM) 2025
On the morning of April 10, the Vietnam International Travel Mart (VITM) Hanoi 2025 officially opened at the ICE Hanoi International Exhibition Center (Friendship Cultural Palace) under the theme "Developing Green Destinations – Elevating Vietnam Tourism." The opening ceremony was attended by Ms. Trinh Thi Thuy, Deputy Minister of Culture, Sports and Tourism; Mr. Nguyen Manh Quyen, Vice Chairman of the Hanoi People's Committee; along with representatives from various government agencies and domestic and international tourism enterprises.
The Vietnam International Travel Mart (VITM) Hanoi 2025 is one of the most prestigious and large-scale events in Vietnam's tourism industry, bringing together hundreds of domestic and international businesses to showcase unique destinations, services, and products to both travelers and industry professionals. Truc Lam Handmade is proud to be among the standout exhibitors at the event, offering an immersive cultural experience deeply rooted in Vietnamese heritage. The highlight of Trúc Lâm's presence is its distinctive ecosystem, which features a chain of artisanal handicraft showrooms complemented by a creative network of restaurants and cafés that harmoniously blend tradition, culture, and cuisine.
At Truc Lam's booth, visitors and partners had the opportunity to:
- Admire and experience a curated selection of high-quality Vietnamese handicrafts and premium event gifts, including traditional brocade textiles, silk scarves, hand-embroidered bags, and a variety of exquisitely crafted accessories—all handmade using time-honored techniques that authentically capture the essence of Vietnamese cultural heritage.
- Engage with cutting-edge 3D technology to explore the complete Trúc Lâm ecosystem through dynamic digital displays—showcasing everything from artisan showrooms to their network of internationally standardized restaurants and cafés.
- Discover the journey of preserving and elevating traditional craftsmanship, presented through an innovative perspective that connects cultural heritage with contemporary lifestyles and aligns with sustainable tourism development trends.
Truc Lam Handmade ’s booth at VITM 2025
Truc Lam Handmade welcomes visitors and partners
With an ecosystem that seamlessly integrates traditional handicrafts, authentic Vietnamese cuisine, and immersive cultural spaces, Truc Lam Handmade does more than just promote heritage values—it creates a sustainable bridge between tourism and Vietnam's rich cultural identity. Their participation in this year's exhibition also opens up promising opportunities for strategic partnerships with both domestic and international collaborators.