TRUC LAM HANDMADE AT INTERNATIONAL CONSUMER GOODS FAIR AMBIENTE 2024

For the third time participating in Ambiente 2024 - the world's leading trade fair in the field of consumer goods held in Frankfurt, Germany (from January 26th - 30th, 2024), Truc Lam Handmade once again made its impressive mark with our Vietnamese booth and successfully attracted and connected with many potential partners.

The international consumer goods fair 𝐀𝐌𝐁𝐈𝐄𝐍𝐓𝐄 𝟐𝟎𝟐𝟒 has the entire presence of more than 4,460 businesses from many countries worldwide. The concurrent fairs of Christmasworld and Creative World have added to the diversity of designs and goods available to customers. This event has also allowed businesses to interact with and meet different partners, paving the way for international cooperation.

With the impressive design of individual sections displaying handicrafts from traditional craft villages, Truc Lam Handmade's booth has drawn the attention of thousands of international customers visiting.

In addition to our strength of brocade textile, silk scarves, and handmade embroidery, this year, customers are also very interested in and love the Bat Trang ceramic vase product line with real gold painted motifs, decorative water puppets made from Unique Do paper and resin come from the new collection of Truc Lam Handmade.

After five days of the fair, Truc Lam has experienced a significant increase in the number of partners and customers connecting and exchanging information compared to 2023. Many of these potential partners are owners of wholesale businesses, chain stores from countries such as Japan, Korea, India, America, Greece,... and even partners connected from the previous fair. This positive sign shows that traditional handicrafts from Vietnam always bring unique cultural and aesthetic values and confidently compete in the international market.

Through Ambiente Fair 2024, Truc Lam hopes to promote the national quintessence again, bring Vietnamese goods to the world, reach potential customers, and promote our brand coverage in the European market.